Bryce Cross

  • Title
    Defensive Backs Coach
Coach Cross -- In His Own Words

I’m honored to be a part of the UW-Whitewater football program as the Defensive Backs Coach and as part of the university as an Admissions Counselor.

Along with UW-Whitewater’s constant success in the sports realm, I have numerous connections to the university. I’m excited for this opportunity to continue to grow in this profession while being surrounded by such an amazing community. 

I look forward to living up to and exceeding the high standards set here at UW-Whitewater. 

Building connections
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I’m dedicated to the process, and that commitment starts with getting to know the athletes. 

My coaching philosophy centers around building genuine connections with athletes that go beyond the game of football. 

When athletes see that the relationship isn’t transactional, but instead authentic and meaningful, they feel more comfortable and confident on the field. 

I want them to feel free to play their best and conquer the moment on game day. 

Strategic approach 
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In addition to building connections, I bring enthusiasm, energy, excitement, football intelligence, and analytical thinking to the program. 

The details matter in everything we do, and I take a strategic approach to coaching. 

Every drill, film study, and practice is thoughtfully planned to help athletes improve their skills and abilities. 

A strong foundation 
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Before I began my coaching career, I attended Georgia Southern University and Western Illinois University, where I also played football. 

I earned degrees in business (bachelors) and sports management (Master's) along the way.  

After my playing career, I immediately got into coaching - starting at Winona State University, where I served as the Running Backs Coach in 2023 and the Cornerbacks Coach in 2024. 

A bright future 
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I’m thrilled to be part of the UW-Whitewater football program and am committed to upholding the university’s high standards both on and off the field. 

I’m excited to continue building relationships with the athletes and helping them reach their full potential. 

I’m confident that with my coaching philosophy and strategic approach, I can help the program achieve success both now and in the future.